Eight deadline-tested tools that help producers, anchors, and MMJs write conversational broadcast copy faster — created by an Emmy-winning anchor with three decades in major-market news.
I built SmartRundown after over thirty years of watching talented journalists lose hours every day to the same repetitive writing tasks — simplifying wire copy, formatting VOSOTs, rewriting the same story for air, web, and social. These tools exist because producers and journalists I work with deserve to spend their time on journalism, not formatting.
Ron's story →Newsrooms don't need a fifty-page policy to use AI responsibly. They need one non-negotiable rule — why the byline never transfers and what "human in the loop" actually means on deadline.
Read →What actually happens when a :90 becomes a :45 at 4:50 p.m., why cutting from the bottom breaks stories, and how to do time surgery that keeps the spine intact.
Read →Why copy written for the eye dies on the air — and the specific print habits every broadcast writer has to unlearn. The fence test, the five deadly patterns, and why mastering the craft matters more now than it did before AI.
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